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Shari Baker

Creative director

Shari Waters Baker

As owner-operator of a digital media firm for more than two decades, Shari Baker has worked with startups, nonprofits, and small- to mid-sized businesses to provide professional communication solutions.

She skillfully combines her marketing education and technical background to design and develop successful campaigns and creative assets to assist organizations and individuals stand out from the crowd.

“It’s not enough to simply build a business with exceptional service or quality products these days,” says Baker. “You’re competing with folks from all over the globe, 24/7 and on across every channel imaginable. It can be costly, overwhelming and confusing to know who and where your audience is hanging out. Let us handle all things digital… so you can focus on what you do best!”

Some of the services she provides includes; graphic design, promotional video production, analyzing web statistics and social media insights, designing and developing various forms of digital and print content, social listening in clients’ industry and researching consumer online behavior.

Mrs. Baker most recently crafted public service announcements, short-form promotional videos, animated explainers, social media motion graphics, long-form interviews and other digital media projects for the State of South Carolina.

She has extensive knowledge of Illustrator, InDesign, AfterEffects and other software in the Adobe Creative Cloud suite. Her technical skills also include programming in HMTL, CSS, PHP and MySQL. She holds many certifications and has expert experience with several web and social media tools, platforms and analytics.